. >> as you get older, i just -- i wear, you know, i just try to wear a brown tie occasionally to match my yellow teeth. i've given up on trying to get them. that's what happens. you'll see. >> coffee every day. no, i'm with you. >> we have a whole portfolio of products, joe, that you might be interested. >> those strips i put them in, i've got to sit there for 20 minutes. and then i tried the dentist and i thought he was killing me. i don't know what he was doing to me with the breeching stuff. >> mouthwash. >> all right. >> so you don't consider your tide pods, that's -- you mention innovation after that. that seems like innovation to me. and i wonder how p&g can continue to innovate. you can take products you've already got and innovate with as evidenced by those tide pods. >> there are tons of degrees of innovation. tide pods is a great example. that item is going to be about half a billion dollars in sales in its first year. it's one brand, in one country, that has a huge future ahead of it. because of the performance. it now has 75% of the unit dose segment from a market share sta